At some stage in the life of a growing business, additional finance will most likely be required. Once the pockets of the founders and their friends and family have been exhausted, the shareholders look to wider funding markets to provide the capital required to give the business its potential. Those funding markets are very well developed and have defined expectations of what they seek from a company that they choose to invest in.
On the premise that making the right first impression is critical to the success of the fundraising, it would seem wise to engage with experienced corporate finance advisers to assist.
In addition to the identification of potential funders, there are the key aspects of the presentation of the opportunity and negotiating the best deal for the existing shareholders. Meta is highly experienced in raising funds for growing businesses.
Some of our thoughts are set out in the Meta guide How to Raise Finance. Please feel free to download it as a precursor to a discussion with us.